Speaker: Mirjam Guesgen
Facilitator: Yvonne Hung
Dates: Tuesday, March 11, 2025 and Tuesday, March 25, 2025
Time: 1:30 to 3:00 p.m. EST
Language: English
Format: Online, via Zoom
Audience: CanNRT Members (Become a member)
This interactive, two-part workshop will help you effectively communicate your science on LinkedIn. You’ll learn key strategies for crafting engaging posts, workshop ideas, receive peer feedback, and refine your content.
What to expect?
- Workshop 1: Get started with using LinkedIn for science communication (Tuesday, March 11)
- Independent work: Draft and submit a LinkedIn post (due March 18), review peer posts (feedback due March 24)
- Workshop 2: Refine your LinkedIn post (March 25)
Why attend?
Participants will:
- Understand the utility of LinkedIn for communicating science and creating a profile or brand
- Be able to articulate the key features and effective communication styles associated with three types of posts on LinkedIn
- Have created and refined their own LinkedIn post related to their work
- Have participated in giving peer feedback
- Have a dossier of learning materials that will support them in their future social media writing endeavours.
About the speaker
Mirjam Guesgen, PhD, is an award-winning science journalist, writing for outlets in Canada, the US and abroad. She also teaches science communication with the McGill Writing Centre through the WCOM314 class and through workshops like this. Before becoming a journalist full-time, she completed her PhD in Zoology at Massey University in New Zealand and later a post-doctoral fellowship at the University of Alberta.
___
The Canadian Neurodevelopmental Research Training (CanNRT) Platform Writeathon is a structured, collaborative writing event designed to support researchers in achieving their writing goals within a focused timeframe. Through dedicated sessions, participants engage in drafting, revising, and completing assignments in a supportive, productivity-driven environment. The Writeathon fosters accountability, peer support, and skill development. By bringing together trainees and researchers across disciplines, the CanNRT Writeathon strengthens research communication and accelerates the dissemination of neurodevelopmental research.
